An ordinary IRA requires you to be passive. You're not driving the bus, you're a passenger. An Open Opportunity IRA, on the other hand, lets you act. The IRA owns just one asset-a limited liability company (LLC). All the investing and earning happens inside the LLC. And you're in charge because you are the LLC's Manager. You make all the financial decisions; you don't need to wait on anyone's consent or approval; when you are ready to act, you act and you act immediately.